The best gift for mom is to tell her how you feel. We asked dozens of people from all walks of life to share stories about their moms, in time for Mother’s Day. The result? A surprising, compelling, and emotionally vulnerable story about the transformative impact of moms. The best gift for mom this Mother’s Day isn’t flowers or a pedicure. Just tell her what’s in your heart. Life is unpredictable and these things shouldn’t go unsaid. As one daughter put it, “Mom, you did good.” Tell us…what will you say to your mom this Mother’s Day? @echostories #whatwillyousay Since 1999, ECHO has been making books, videos, magazines, and digital stories for individuals who want to leave a legacy, and for companies who need to engage employees and customers. The #whatwillyousay video was directed by ECHO Video Director Pete McCormack. Shortlisted for an Oscar in 2010 for his documentary Facing Ali, his latest project is Spirit Unforgettable, a powerful film about the iconic Canadian band Spirit of the West and their frontman John Mann’s struggle with early-onset Alzheimer’s. Find out more about the making of the #whatwillyousay video: http://www.echostories.com/blog Find out more about ECHO Storytelling Agency: http://www.echostories.com Facebook:   / echostorytellingagency   Twitter:   / echostories   See our Father’s Day video:    • #TellThemNow – The Father’s Day Video…   Executive Producer: ECHO Storytelling Agency Creative Director: Samantha Reynolds Director: Pete McCormack Director of Photography: Ian Kerr Editor: Pete McCormack Music: Pete McCormack Camera Assistant: Chris Mennell Sound: Jim Ursulak Assistant/Online Editor: Josh Pratt Production Manager: Carmen Kerr Production Assistant: Jane Hope Make-Up: Ghassan Shanti